Traffick 911 PSA 10 from Nate Bernard on Vimeo

The Super Bowl is an unparalleled American tradition that embodies the great spirit of our nation. Unfortunately, beer and t-shirts aren’t the only things for sale. As with other sporting events, police believe that thousands of women and children were sold for sex in the shadows of Cowboys Stadium. Why? Because men demanded it.

In this public service announcement released by Traffick911 as part of the “I’m Not Buying It.” campaign, All Star Defensive Tackle Jay Ratliff with the Dallas Cowboys says it with crystal clarity: real men don’t buy sex.